AI Social Infrastructure
AI Social Infrastructure
Your strategy moves faster than your market can execute it.
Your strategy moves faster than your market can execute it.
Leadership sets the direction. Local teams are stretched thin. Somewhere between the brief and the post, the strategy quietly gets lost.
Leadership sets the direction. Local teams are stretched thin. Somewhere between the brief and the post, the strategy quietly gets lost.
Brand film
Istanbul, Turkey
Fashion label
Store opening
Bursa, Turkey
Beauty line
Creator series
Moscow, Russia
Hotel group
Product stills
London, UK
Coffee chain
Seasonal campaign
Moscow, Russia
Flower studio
Community
Moscow, Russia
Streetwear
Out-of-home
Hallstatt, Austria
Drinks brand
Hospitality
Galata, Turkey
Sportswear
Post-production
Balat, Turkey
Home & living
Brand film
Istanbul, Turkey
Fashion label
Store opening
Bursa, Turkey
Beauty line
Creator series
Moscow, Russia
Hotel group
Product stills
London, UK
Coffee chain
Seasonal campaign
Moscow, Russia
Flower studio
Community
Moscow, Russia
Streetwear
Out-of-home
Hallstatt, Austria
Drinks brand
Hospitality
Galata, Turkey
Sportswear
Post-production
Balat, Turkey
Home & living
Brand film
Istanbul, Turkey
Fashion label
Store opening
Bursa, Turkey
Beauty line
Creator series
Moscow, Russia
Hotel group
Product stills
London, UK
Coffee chain
Seasonal campaign
Moscow, Russia
Flower studio
Community
Moscow, Russia
Streetwear
Out-of-home
Hallstatt, Austria
Drinks brand
Hospitality
Galata, Turkey
Sportswear
Post-production
Balat, Turkey
Home & living
Today, in most operations
Today, in most operations
Today, in most operations
Every disconnected market is
a decision that never fully arrives.
Every disconnected market is
a decision that never fully arrives.
Every disconnected market is
a decision that never fully arrives.
Paris · Spring launch
Brief v3 — still waiting on approval
Paris · Spring launch
Brief v3 — still waiting on approval
Paris · Spring launch
Brief v3 — still waiting on approval
Berlin · Spring launch
Posted 9 days after HQ went live
Berlin · Spring launch
Posted 9 days after HQ went live
Berlin · Spring launch
Posted 9 days after HQ went live
Madrid · Spring launch
Cropped off-brand for Stories
Madrid · Spring launch
Cropped off-brand for Stories
Madrid · Spring launch
Cropped off-brand for Stories
Warsaw · Spring launch
English copy, Polish audience
Warsaw · Spring launch
English copy, Polish audience
Warsaw · Spring launch
English copy, Polish audience
Milan · Spring launch
38 comments unanswered for 3 days
Milan · Spring launch
38 comments unanswered for 3 days
Milan · Spring launch
38 comments unanswered for 3 days
Amsterdam · Spring launch
Published. Nobody knows if it worked.
Amsterdam · Spring launch
Published. Nobody knows if it worked.
Amsterdam · Spring launch
Published. Nobody knows if it worked.
Same campaign. Six markets. Six different outcomes.
Same campaign. Six markets. Six different outcomes.
Same campaign. Six markets. Six different outcomes.
World-class talent. Smarter systems. Purposefully made to keep up with you.
World-class talent. Smarter systems. Purposefully made to keep up with you.
World-class talent. Smarter systems. Purposefully made to keep up with you.
From the Command Centre
Briefs start in one place, with priorities, markets and timing already set.
Film, stills, cut-downs
Senior creatives shoot once and cut every format each channel needs.
Checked against Brand Brain
Every asset is checked for brand, tone and market rules before it moves.
From the Command Centre
Briefs start in one place, with priorities, markets and timing already set.
Film, stills, cut-downs
Senior creatives shoot once and cut every format each channel needs.
Checked against Brand Brain
Every asset is checked for brand, tone and market rules before it moves.
From the Command Centre
Briefs start in one place, with priorities, markets and timing already set.
Film, stills, cut-downs
Senior creatives shoot once and cut every format each channel needs.
Checked against Brand Brain
Every asset is checked for brand, tone and market rules before it moves.
The Golden Triangle
The Golden Triangle
The Golden Triangle
Every decision should make social more efficient, more scalable, or more sustainable.
Every decision should make social more efficient, more scalable, or more sustainable.
Every decision should make social more efficient, more scalable, or more sustainable.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Efficient
Efficient
Efficient
Scalable
Scalable
Scalable
Sustainable
Sustainable
Sustainable
Every euro invested reaches further. Produced once, then used everywhere it’s needed, without being spent twice.
Every euro invested reaches further. Produced once, then used everywhere it’s needed, without being spent twice.
Every euro invested reaches further. Produced once, then used everywhere it’s needed, without being spent twice.
1 production → 12 markets
1 production → 12 markets
1 production → 12 markets
Meet Storyflow
Meet Storyflow
Meet Storyflow
One operating system.
One continuous loop.
One operating system.
One continuous loop.
One operating system.
One continuous loop.
Storyflow installs the AI Social System inside your organisation. Creative is made, localised, distributed, activated, converted and learned from, and what it learns decides what happens next. Not six separate problems. One system that keeps improving itself.
Storyflow installs the AI Social System inside your organisation. Creative is made, localised, distributed, activated, converted and learned from, and what it learns decides what happens next. Not six separate problems. One system that keeps improving itself.
Storyflow installs the AI Social System inside your organisation. Creative is made, localised, distributed, activated, converted and learned from, and what it learns decides what happens next. Not six separate problems. One system that keeps improving itself.
Film · One campaign, one loop · 1:30
Film · One campaign, one loop · 1:30
Film · One campaign, one loop · 1:30
AI Social System
Brand Brain
Know
Command Centre
Decide
Cockpit
See
Vault
Preserve
AI Social System
Brand Brain
Know
Command Centre
Decide
Cockpit
See
Vault
Preserve
AI Social System
Brand Brain
Know
Command Centre
Decide
Cockpit
See
Vault
Preserve
01
Create
01
Create
02
Localise
02
Localise
03
Distribute
03
Distribute
04
Activate
04
Activate
05
Convert
05
Convert
06
Learn
06
Learn
07
Decide
07
Decide
AI Social System
Brand Brain
Know
Command Centre
Decide
Cockpit
See
Vault
Preserve
01
Create
02
Localise
03
Distribute
04
Activate
05
Convert
06
Learn
07
Decide
Fragmented markets. Inconsistent posting. No shared view of what’s working. Reactive engagement. Budget spent once, per market, every time.
Today
Installed
One governed operation across every market. Consistent presence, on rhythm. One clear view of performance. Every interaction followed up. One investment, reused everywhere it’s needed.
Fragmented markets. Inconsistent posting. No shared view of what’s working. Reactive engagement. Budget spent once, per market, every time.
Today
Installed
One governed operation across every market. Consistent presence, on rhythm. One clear view of performance. Every interaction followed up. One investment, reused everywhere it’s needed.
Fragmented markets. Inconsistent posting. No shared view of what’s working. Reactive engagement. Budget spent once, per market, every time.
Today
Installed
One governed operation across every market. Consistent presence, on rhythm. One clear view of performance. Every interaction followed up. One investment, reused everywhere it’s needed.
The architecture
The architecture
The architecture
Six connected Engines.
Six connected Engines.
Six connected Engines.
Each one solves a specific problem on its own, and strengthens the others the moment it’s part of the whole.
Each one solves a specific problem on its own, and strengthens the others the moment it’s part of the whole.
Each one solves a specific problem on its own, and strengthens the others the moment it’s part of the whole.
Engine 01
Creative Engine
Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.
Brief request
01
Brief
From the Command Centre
→
02
Produce
Film, stills, cut-downs
→
Approved · ready to localise
03
Approve
Checked against Brand Brain
Laurence
Social Lead
Love frame 14. Can we pull a 9:16 from it for NL?
Engine 01
Creative Engine
Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.
Brief request
01
Brief
From the Command Centre
→
02
Produce
Film, stills, cut-downs
→
Approved · ready to localise
03
Approve
Checked against Brand Brain
Laurence
Social Lead
Love frame 14. Can we pull a 9:16 from it for NL?
Engine 01
Creative Engine
Turns strategic direction into approved, brand-aligned creative. Built once, ready to move.
Brief request
01
Brief
From the Command Centre
→
02
Produce
Film, stills, cut-downs
→
Approved · ready to localise
03
Approve
Checked against Brand Brain
Laurence
Social Lead
Love frame 14. Can we pull a 9:16 from it for NL?
Engine 02
Localisation Engine
Takes approved creative and makes it native to every market that needs it.
Master received
01
Adapt
From the approved master
→
02
Version
Language, format, culture
→
Approved · ready to distribute
03
Review
Checked with each market
Engine 02
Localisation Engine
Takes approved creative and makes it native to every market that needs it.
Master received
01
Adapt
From the approved master
→
02
Version
Language, format, culture
→
Approved · ready to distribute
03
Review
Checked with each market
Engine 02
Localisation Engine
Takes approved creative and makes it native to every market that needs it.
Master received
01
Adapt
From the approved master
→
02
Version
Language, format, culture
→
Approved · ready to distribute
03
Review
Checked with each market
Engine 03
Distribution Engine
Publishes market-ready work on rhythm, across every channel and market.
Calendar build
01
Plan
From the Command Centre
→
02
Schedule
Every channel, every market
→
Published · ready to activate
03
Publish
Tracked as it goes live
Engine 03
Distribution Engine
Publishes market-ready work on rhythm, across every channel and market.
Calendar build
01
Plan
From the Command Centre
→
02
Schedule
Every channel, every market
→
Published · ready to activate
03
Publish
Tracked as it goes live
Engine 03
Distribution Engine
Publishes market-ready work on rhythm, across every channel and market.
Calendar build
01
Plan
From the Command Centre
→
02
Schedule
Every channel, every market
→
Published · ready to activate
03
Publish
Tracked as it goes live
Engine 04
Activation Engine
Turns published content into managed conversations. Every interaction followed up.
Signals
01
Watch
From the first hour live
→
02
Boost
Paid, creators, community
→
Engaged · ready to convert
03
Engage
Every reply in brand voice
Engine 04
Activation Engine
Turns published content into managed conversations. Every interaction followed up.
Signals
01
Watch
From the first hour live
→
02
Boost
Paid, creators, community
→
Engaged · ready to convert
03
Engage
Every reply in brand voice
Engine 04
Activation Engine
Turns published content into managed conversations. Every interaction followed up.
Signals
01
Watch
From the first hour live
→
02
Boost
Paid, creators, community
→
Engaged · ready to convert
03
Engage
Every reply in brand voice
Engine 05
Conversion Engine
Picks up commercial intent in social and moves it forward, qualified and routed.
Routing
01
Route
From activated audiences
→
02
Convert
Pages, offers, follow-ups
→
Converted · ready to learn
03
Close
Handed to your team
Engine 05
Conversion Engine
Picks up commercial intent in social and moves it forward, qualified and routed.
Routing
01
Route
From activated audiences
→
02
Convert
Pages, offers, follow-ups
→
Converted · ready to learn
03
Close
Handed to your team
Engine 05
Conversion Engine
Picks up commercial intent in social and moves it forward, qualified and routed.
Routing
01
Route
From activated audiences
→
02
Convert
Pages, offers, follow-ups
→
Converted · ready to learn
03
Close
Handed to your team
Engine 06
Intelligence Engine
Turns signals and outcomes into validated intelligence that decides what happens next.
Data in
01
Collect
From every engine
→
02
Read
Patterns, not dashboards
→
Agreed · ready to brief
03
Decide
Into the Command Centre
Engine 06
Intelligence Engine
Turns signals and outcomes into validated intelligence that decides what happens next.
Data in
01
Collect
From every engine
→
02
Read
Patterns, not dashboards
→
Agreed · ready to brief
03
Decide
Into the Command Centre
Engine 06
Intelligence Engine
Turns signals and outcomes into validated intelligence that decides what happens next.
Data in
01
Collect
From every engine
→
02
Read
Patterns, not dashboards
→
Agreed · ready to brief
03
Decide
Into the Command Centre
The 10x lever
The 10x lever
The 10x lever
One production.
Every market it needs to reach.
One production.
Every market it needs to reach.
One production.
Every market it needs to reach.
Paired together, the Creative and Localisation Engines let a single investment travel across every market you run, without a separate production budget for each one.
Paired together, the Creative and Localisation Engines let a single investment travel across every market you run, without a separate production budget for each one.
Paired together, the Creative and Localisation Engines let a single investment travel across every market you run, without a separate production budget for each one.
Master film · shot once
Master film · shot once
Master film · shot once
Creative Engine
Creative Engine
Creative Engine
×10
×10
×10
Localisation Engine
Localisation Engine
Localisation Engine
NL
Dutch
9:16 Reel
DE
German
4:5 Feed
FR
French
16:9 YouTube
ES
Spanish
9:16 TikTok
IT
Italian
1:1 Carousel
PL
Polish
9:16 Story
SE
Swedish
4:5 Feed
BE
Flemish + French
Reel
DK
Danish
9:16 TikTok
AT
Austrian German
OOH 6-sheet
1 production
→
10 market-native versions
0 extra shoots
1 production
→
10 market-native versions
0 extra shoots
1 production
→
10 market-native versions
0 extra shoots
Live operations
Live operations
Live operations
This isn’t a plan.
It’s already producing.
This isn’t a plan.
It’s already producing.
This isn’t a plan.
It’s already producing.
Every week, the system is creating, localising and publishing real work across every market it covers. Not simulated. Not theoretical.
Every week, the system is creating, localising and publishing real work across every market it covers. Not simulated. Not theoretical.
Every week, the system is creating, localising and publishing real work across every market it covers. Not simulated. Not theoretical.
Created
Skincare UGC · Lisbon
Published
Sportswear · Barcelona
Created
Spring set · Rotterdam
Localised
Creator series · NL → DE
Replied
Café launch · Oslo · 38
Published
Creator series · Milan
Localised
Seasonal · ES → PT
Converted
Store opening · DM → lead
Published
Flagship · Paris
Created
Drinks range · Hamburg
Replied
Hotel · Vienna
Created
Backstage · Milan
Localised
Menu launch · Brussels
Published
OOH · Warsaw
Created
Skincare UGC · Lisbon
Published
Sportswear · Barcelona
Created
Spring set · Rotterdam
Localised
Creator series · NL → DE
Replied
Café launch · Oslo · 38
Published
Creator series · Milan
Localised
Seasonal · ES → PT
Converted
Store opening · DM → lead
Published
Flagship · Paris
Created
Drinks range · Hamburg
Replied
Hotel · Vienna
Created
Backstage · Milan
Localised
Menu launch · Brussels
Published
OOH · Warsaw
Created
Skincare UGC · Lisbon
Published
Sportswear · Barcelona
Created
Spring set · Rotterdam
Localised
Creator series · NL → DE
Replied
Café launch · Oslo · 38
Published
Creator series · Milan
Localised
Seasonal · ES → PT
Converted
Store opening · DM → lead
Published
Flagship · Paris
Created
Drinks range · Hamburg
Replied
Hotel · Vienna
Created
Backstage · Milan
Localised
Menu launch · Brussels
Published
OOH · Warsaw
184
assets created
184
assets created
184
assets created
1,120
localised versions
1,120
localised versions
1,120
localised versions
12
markets live
12
markets live
12
markets live
This week
Proof
Proof
Proof
Quiet numbers from operations already running.
Quiet numbers from operations already running.
Quiet numbers from operations already running.
NORDHAVN
Maison Lune
ALTO & CO
Brightwell
NORDHAVN
Maison Lune
ALTO & CO
Brightwell
NORDHAVN
Maison Lune
ALTO & CO
Brightwell
10+
10+
markets run from one operation
Multi-market retail
3.2×
3.2×
more output per euro invested
Multi-brand drinks portfolio
<48h
<48h
from approved asset to market-native versions
Multi-location hospitality
92%
92%
of partners still with us after year one
Across all installations
10+
markets run from one operation
Multi-market retail
3.2×
more output per euro invested
Multi-brand drinks portfolio
<48h
from approved asset to market-native versions
Multi-location hospitality
92%
of partners still with us after year one
Across all installations
The Brand Efficiency Scan
The Brand Efficiency Scan
The Brand Efficiency Scan
See where your operation stands.
See where your operation stands.
See where your operation stands.
Four questions, about three minutes. You get a Maturity Profile showing where efficiency, scalability and sustainability are being lost, and where they’re already strong.
Four questions, about three minutes. You get a Maturity Profile showing where efficiency, scalability and sustainability are being lost, and where they’re already strong.
Four questions, about three minutes. You get a Maturity Profile showing where efficiency, scalability and sustainability are being lost, and where they’re already strong.
Step 1 of 4 · Recognition
What feels most familiar right now?
Select all that apply
✓
Every market executes the same brief differently
✓
We produce the same asset over and over, per market
Nobody has one view of what’s working
Engagement depends on who happens to be online
We can’t show what social actually returns
2 selected · about 2 minutes left
Step 1 of 4 · Recognition
What feels most familiar right now?
Select all that apply
✓
Every market executes the same brief differently
✓
We produce the same asset over and over, per market
Nobody has one view of what’s working
Engagement depends on who happens to be online
We can’t show what social actually returns
2 selected · about 2 minutes left
Step 1 of 4 · Recognition
What feels most familiar right now?
Select all that apply
✓
Every market executes the same brief differently
✓
We produce the same asset over and over, per market
Nobody has one view of what’s working
Engagement depends on who happens to be online
We can’t show what social actually returns
2 selected · about 2 minutes left
Your Maturity Profile · preview
Strong creative. Leaking at the market level.
Efficient
42 / 100
Scalable
28 / 100
Sustainable
55 / 100
Engine priorities
Unlocks after question 4, with a booking slot built in
Your Maturity Profile · preview
Strong creative. Leaking at the market level.
Efficient
42 / 100
Scalable
28 / 100
Sustainable
55 / 100
Engine priorities
Unlocks after question 4, with a booking slot built in
Your Maturity Profile · preview
Strong creative. Leaking at the market level.
Efficient
42 / 100
Scalable
28 / 100
Sustainable
55 / 100
Engine priorities
Unlocks after question 4, with a booking slot built in
Working together
Working together
Working together
A governed partnership, not a vendor relationship.
A governed partnership, not a vendor relationship.
A governed partnership, not a vendor relationship.
Kick-off · week 1
01
Installation
We map your markets, teams and brand, and install the system inside your operation.
Kick-off · week 1
01
Installation
We map your markets, teams and brand, and install the system inside your operation.
Kick-off · week 1
01
Installation
We map your markets, teams and brand, and install the system inside your operation.
Brand Brain set up
02
Configuration
Engines, Brand Brain and workflows are tuned to your structure, not a template.
Brand Brain set up
02
Configuration
Engines, Brand Brain and workflows are tuned to your structure, not a template.
Brand Brain set up
02
Configuration
Engines, Brand Brain and workflows are tuned to your structure, not a template.
Weekly review
03
Continuous Improvement
Every cycle feeds the next. Operational maturity compounds instead of resetting.
Weekly review
03
Continuous Improvement
Every cycle feeds the next. Operational maturity compounds instead of resetting.
Weekly review
03
Continuous Improvement
Every cycle feeds the next. Operational maturity compounds instead of resetting.
Let’s talk
Let’s talk
Let’s talk
The next step is a conversation, not a pitch.
The next step is a conversation, not a pitch.
The next step is a conversation, not a pitch.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.