Engine 06 · Learn
Intelligence Engine
Intelligence Engine
Turns every result into the next decision. Read monthly, acted on daily.
Results received from Conversion
Patterns found
Read-out · ready for the Command Centre
Film · From data to next month’s brief · 1:08
CMO
London
Clear read-out. Let’s double down on the NL series next month.
The problem it solves
The problem it solves
Plenty of data. Very little of it changes anything.
Plenty of data. Very little of it changes anything.
Reports pile up across platforms and markets. Nobody has time to connect them, so next month’s plan looks exactly like last month’s.
Reports pile up across platforms and markets. Nobody has time to connect them, so next month’s plan looks exactly like last month’s.
Reports nobody reads
Reports nobody reads
–
–
Every platform exports its own numbers. The deck arrives late and answers questions no one asked.
Learnings stay in one market
Learnings stay in one market
+
+
One country finds what works and nobody else hears about it. Every market pays to learn the same lesson.
Plans repeat what didn’t work
Plans repeat what didn’t work
+
+
Next quarter’s brief is written before this quarter’s results are in. The same mistakes get booked again.
Reports nobody reads
–
Every platform exports its own numbers. The deck arrives late and answers questions no one asked.
Learnings stay in one market
+
One country finds what works and nobody else hears about it. Every market pays to learn the same lesson.
Plans repeat what didn’t work
+
Next quarter’s brief is written before this quarter’s results are in. The same mistakes get booked again.
Q3 report · 64 slides
6 dashboards, 6 truths
Same brief repeated 3 months running
Q3 report · 64 slides
6 dashboards, 6 truths
Same brief repeated 3 months running
How it runs
How it runs
Learning, run as infrastructure. Not a quarterly post-mortem.
Learning, run as infrastructure. Not a quarterly post-mortem.
Results from every engine are read together on a fixed rhythm and turned into clear decisions. Your team gets the answer. It doesn’t dig through dashboards.
Results from every engine are read together on a fixed rhythm and turned into clear decisions. Your team gets the answer. It doesn’t dig through dashboards.
01
Collect
From every engine
Creative, distribution, activation and conversion results land in one place, in one language.
02
Read
Patterns, not dashboards
Strategists find what worked, where and why, across every market, and what to stop doing.
03
Decide
Into the Command Centre
Every finding becomes a recommendation. Agreed decisions move straight into next month’s briefs.
Data in · 0:06
Analysis · 0:09
Read-out · 0:08
Agreed · ready to brief
Data in · 0:06
01
Collect
From every engine
Creative, distribution, activation and conversion results land in one place, in one language.
Data in · 0:06
01
Collect
From every engine
Creative, distribution, activation and conversion results land in one place, in one language.
→
Analysis · 0:09
02
Read
Patterns, not dashboards
Strategists find what worked, where and why, across every market, and what to stop doing.
→
Analysis · 0:09
02
Read
Patterns, not dashboards
Strategists find what worked, where and why, across every market, and what to stop doing.
→
Read-out · 0:08
Agreed · ready to brief
03
Decide
Into the Command Centre
Every finding becomes a recommendation. Agreed decisions move straight into next month’s briefs.
→
Read-out · 0:08
Agreed · ready to brief
03
Decide
Into the Command Centre
Every finding becomes a recommendation. Agreed decisions move straight into next month’s briefs.
Data in · 0:06
Data in · 0:06
→
Analysis · 0:09
Analysis · 0:09
→
Read-out · 0:08
Agreed · ready to brief
Read-out · 0:08
Agreed · ready to brief
01
Collect
Collect
From every engine
Creative, distribution, activation and conversion results land in one place, in one language.
02
Read
Read
Patterns, not dashboards
Strategists find what worked, where and why, across every market, and what to stop doing.
03
Decide
Decide
Into the Command Centre
Every finding becomes a recommendation. Agreed decisions move straight into next month’s briefs.
On repeat, every month
Then again next month, sharper
On repeat, every month
Then again next month, sharper
Week 1 · Brief
Week 1 · Brief
Week 2 · Produce
Week 2 · Produce
Week 3 · Approve
Week 3 · Approve
Week 4 · Hand off to the Command Centre
Week 4 · Hand off to the Command Centre
The Golden Triangle
The Golden Triangle
Every decision should make social more efficient, more scalable, or more sustainable.
Every decision should make social more efficient, more scalable, or more sustainable.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
The outcome
The outcome
A system that gets smarter, every month.
A system that gets smarter, every month.
Every engine improves on last month’s results, so effort moves to what works. Without adding headcount.
Every engine improves on last month’s results, so effort moves to what works. Without adding headcount.
Every engine improves on last month’s results, so effort moves to what works. Without adding headcount.
Within the full system
Paired with the Creative Engine, this closes the loop.
Within the full system
Paired with the Creative Engine, this closes the loop.
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
01
Create
01
Create
→
→
02
Localise
02
Localise
→
→
03
Distribute
03
Distribute
→
→
04
Activate
04
Activate
→
→
05
Convert
05
Convert
→
→
06
Learn
06
Learn
06
Learn
06
Learn
→
→
07
Decide
07
Decide
07
Decide
07
Decide
1 monthly read-out
Intelligence Engine
→
→
hands off to
→
hands off to
NL
NL
NL
DE
DE
DE
FR
FR
FR
ES
ES
ES
IT
IT
IT
PL
PL
PL
SE
SE
SE
BE
BE
BE
DK
DK
DK
AT
AT
AT
Creative Engine · next month’s briefs
Creative Engine · next month’s briefs
1 read-out → next month’s briefs · 0 guesswork
Explore the Creative Engine
→
1 read-out → next month’s briefs · 0 guesswork
Explore the Creative Engine
→
Within the full system
Within the full system
Paired with the Creative Engine, this closes the loop.
Paired with the Creative Engine, this closes the loop.
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
06
Learn
Learn
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
On its own, the Intelligence Engine tells you what worked. Inside the system, every finding becomes next month’s brief through the Command Centre, so the whole loop sharpens itself.
07
Decide
07
Decide
01
Create
01
Create
02
Localise
02
Localise
03
Distribute
03
Distribute
Proof · Appliance brand, 8 markets
Proof · Appliance brand, 8 markets
From 64-slide reports to one decision a month.
From 64-slide reports to one decision a month.
1
1
monthly read-out across every market
monthly read-out across every market
1
monthly read-out across every market
+38%
+38%
engagement on repeated formats
engagement on repeated formats
+38%
engagement on repeated formats
6 → 1
6 → 1
dashboards to check
dashboards to check
6 → 1
dashboards to check
Questions
Questions
What people ask about the Intelligence Engine.
What people ask about the Intelligence Engine.
Is this an AI dashboard?
Is this an AI dashboard?
–
–
No. Strategists read the results and make the recommendations. AI handles the heavy lifting: pulling data together, spotting patterns, every finding checked against your goals. People decide what changes.
Is this an AI dashboard?
–
No. Strategists read the results and make the recommendations. AI handles the heavy lifting: pulling data together, spotting patterns, every finding checked against your goals. People decide what changes.
What data does it use?
What data does it use?
+
+
Performance data from your channels and campaigns, plus what the other Engines log as they run: briefs, approvals, replies and leads. You decide which other sources to connect.
What data does it use?
+
Performance data from your channels and campaigns, plus what the other Engines log as they run: briefs, approvals, replies and leads. You decide which other sources to connect.
How is this different from a reporting tool?
How is this different from a reporting tool?
+
+
A reporting tool shows numbers. This turns them into decisions: what worked, why, and what the next brief should do differently, reviewed by strategists before it reaches you.
How is this different from a reporting tool?
+
A reporting tool shows numbers. This turns them into decisions: what worked, why, and what the next brief should do differently, reviewed by strategists before it reaches you.
Can we start with the Intelligence Engine on its own?
Can we start with the Intelligence Engine on its own?
+
+
Yes. Most teams start with one Engine and add the next once it’s running. The Intelligence Engine can read the channels you already run and connects to the others when you’re ready.
Can we start with the Intelligence Engine on its own?
+
Yes. Most teams start with one Engine and add the next once it’s running. The Intelligence Engine can read the channels you already run and connects to the others when you’re ready.
What does it need from our team?
What does it need from our team?
+
+
Access to your channels and analytics, and agreement on the goals that matter. After that, a regular review where your team decides which recommendations to act on.
What does it need from our team?
+
Access to your channels and analytics, and agreement on the goals that matter. After that, a regular review where your team decides which recommendations to act on.
Let’s talk
Let’s talk
Let’s talk about your content operation.
Let’s talk about your content operation.
Let’s talk about your content operation.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
