Engine 04 · Activate
Activation Engine
Activation Engine
Turns published content into reach and response. Boosted where it works.
Live posts received
Top performers flagged
Boosted · ready to convert
Film · One post, real momentum · 0:52
Community lead
Madrid
Replies are up 3x since Monday. Keep this one running.
The problem it solves
The problem it solves
Posting isn’t the same as reaching. Most work lands in silence.
Posting isn’t the same as reaching. Most work lands in silence.
Content goes out and nobody follows it up. Budgets are split evenly, comments go unanswered and the posts that could travel never get the push.
Content goes out and nobody follows it up. Budgets are split evenly, comments go unanswered and the posts that could travel never get the push.
Spend goes everywhere at once
Spend goes everywhere at once
–
–
Paid budgets are spread across every post, whether it works or not. The winners never get enough.
Comments go unanswered
Comments go unanswered
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+
Questions and complaints pile up under every post. Each one left alone tells people nobody is listening.
Creators work in isolation
Creators work in isolation
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+
Partnerships run outside the plan, on their own briefs and timelines. What creators make rarely connects to the campaign.
Spend goes everywhere at once
–
Paid budgets are spread across every post, whether it works or not. The winners never get enough.
Comments go unanswered
+
Questions and complaints pile up under every post. Each one left alone tells people nobody is listening.
Creators work in isolation
+
Partnerships run outside the plan, on their own briefs and timelines. What creators make rarely connects to the campaign.
Budget split 20 ways
340 comments unread
Best post boosted 2 weeks late
Budget split 20 ways
340 comments unread
Best post boosted 2 weeks late
How it runs
How it runs
Reach, run as infrastructure. Not left to chance.
Reach, run as infrastructure. Not left to chance.
Live posts are watched, boosted and answered on a fixed rhythm, with spend moved to what performs. Your team sets the budget. It doesn’t babysit dashboards.
Live posts are watched, boosted and answered on a fixed rhythm, with spend moved to what performs. Your team sets the budget. It doesn’t babysit dashboards.
01
Watch
From the first hour live
Every post is read against its early signals, so the strongest work is spotted while it still matters.
02
Boost
Paid, creators, community
Budget, creator partnerships and community replies move behind the posts that are already working.
03
Engage
Every reply in brand voice
Comments and messages are answered in your voice. Warm audiences move straight on to conversion.
Signals · 0:07
Boosting · 0:11
Replies · 0:08
Engaged · ready to convert
Signals · 0:07
01
Watch
From the first hour live
Every post is read against its early signals, so the strongest work is spotted while it still matters.
Signals · 0:07
01
Watch
From the first hour live
Every post is read against its early signals, so the strongest work is spotted while it still matters.
→
Boosting · 0:11
02
Boost
Paid, creators, community
Budget, creator partnerships and community replies move behind the posts that are already working.
→
Boosting · 0:11
02
Boost
Paid, creators, community
Budget, creator partnerships and community replies move behind the posts that are already working.
→
Replies · 0:08
Engaged · ready to convert
03
Engage
Every reply in brand voice
Comments and messages are answered in your voice. Warm audiences move straight on to conversion.
→
Replies · 0:08
Engaged · ready to convert
03
Engage
Every reply in brand voice
Comments and messages are answered in your voice. Warm audiences move straight on to conversion.
Signals · 0:07
Signals · 0:07
→
Boosting · 0:11
Boosting · 0:11
→
Replies · 0:08
Engaged · ready to convert
Replies · 0:08
Engaged · ready to convert
01
Watch
Watch
From the first hour live
Every post is read against its early signals, so the strongest work is spotted while it still matters.
02
Boost
Boost
Paid, creators, community
Budget, creator partnerships and community replies move behind the posts that are already working.
03
Engage
Engage
Every reply in brand voice
Comments and messages are answered in your voice. Warm audiences move straight on to conversion.
On repeat, every month
Then again next month, sharper
On repeat, every month
Then again next month, sharper
Week 1 · Brief
Week 1 · Brief
Week 2 · Produce
Week 2 · Produce
Week 3 · Approve
Week 3 · Approve
Week 4 · Hand off to Conversion
Week 4 · Hand off to Conversion
The Golden Triangle
The Golden Triangle
Every decision should make social more efficient, more scalable, or more sustainable.
Every decision should make social more efficient, more scalable, or more sustainable.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Creative Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Localisation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Distribution Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Activation Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Conversion Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
Intelligence Engine
Three tests. One standard. If a decision doesn’t pass at least one, it isn’t worth making.
The outcome
The outcome
Content that travels further, for the same spend.
Content that travels further, for the same spend.
Budget follows performance, conversations get answered, and the best work finds its audience.
Budget follows performance, conversations get answered, and the best work finds its audience.
Budget follows performance, conversations get answered, and the best work finds its audience.
Within the full system
Paired with the Conversion Engine, this turns into revenue.
Within the full system
Paired with the Conversion Engine, this turns into revenue.
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
01
Create
01
Create
→
→
02
Localise
02
Localise
→
→
03
Distribute
03
Distribute
→
→
04
Activate
04
Activate
04
Activate
04
Activate
→
→
05
Convert
05
Convert
05
Convert
05
Convert
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→
06
Learn
06
Learn
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→
07
Decide
07
Decide
12 boosted posts
Activation Engine
→
→
hands off to
→
hands off to
NL
NL
NL
DE
DE
DE
FR
FR
FR
ES
ES
ES
IT
IT
IT
PL
PL
PL
SE
SE
SE
BE
BE
BE
DK
DK
DK
AT
AT
AT
Conversion Engine · 8 offers routed
Conversion Engine · 8 offers routed
12 boosted posts → 8 routed offers · 0 dead ends
Explore the Conversion Engine
→
12 boosted posts → 8 routed offers · 0 dead ends
Explore the Conversion Engine
→
Within the full system
Within the full system
Paired with the Conversion Engine, this turns into revenue.
Paired with the Conversion Engine, this turns into revenue.
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
04
Activate
Activate
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
On its own, the Activation Engine grows reach and response. Inside the system, every warm audience is routed to the right offer, page or booking, so attention becomes action.
05
Convert
05
Convert
06
Learn
06
Learn
07
Decide
07
Decide
01
Create
01
Create
Proof · Lifestyle brand, 4 markets
Proof · Lifestyle brand, 4 markets
From evenly split budgets to spend that follows results.
From evenly split budgets to spend that follows results.
3.1x
3.1x
reach on the same paid budget
reach on the same paid budget
3.1x
reach on the same paid budget
<2h
<2h
average reply time on comments
average reply time on comments
<2h
average reply time on comments
20 → 4
20 → 4
posts carrying most of the spend
posts carrying most of the spend
20 → 4
posts carrying most of the spend
Questions
Questions
What people ask about the Activation Engine.
What people ask about the Activation Engine.
Is this automated engagement?
Is this automated engagement?
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–
No. Real people reply in your brand voice and decide where spend goes. AI watches the signals: early performance, sentiment, every reply checked against Brand Brain. It sharpens the calls. It doesn’t make them.
Is this automated engagement?
–
No. Real people reply in your brand voice and decide where spend goes. AI watches the signals: early performance, sentiment, every reply checked against Brand Brain. It sharpens the calls. It doesn’t make them.
Who answers our comments?
Who answers our comments?
+
+
Trained community managers, in your brand voice. They follow the guidelines set up in Brand Brain and bring anything sensitive to your team before replying.
Who answers our comments?
+
Trained community managers, in your brand voice. They follow the guidelines set up in Brand Brain and bring anything sensitive to your team before replying.
How is this different from a media agency?
How is this different from a media agency?
+
+
A media agency buys space. This connects spend to the content and conversations already running: what to boost, when and where, decided from live signals, with organic and paid managed in one place.
How is this different from a media agency?
+
A media agency buys space. This connects spend to the content and conversations already running: what to boost, when and where, decided from live signals, with organic and paid managed in one place.
Can we start with the Activation Engine on its own?
Can we start with the Activation Engine on its own?
+
+
Yes. Most teams start with one Engine and add the next once it’s running. The Activation Engine works with the channels you already run and connects to the others when you’re ready.
Can we start with the Activation Engine on its own?
+
Yes. Most teams start with one Engine and add the next once it’s running. The Activation Engine works with the channels you already run and connects to the others when you’re ready.
What does it need from our team?
What does it need from our team?
+
+
Access to your channels and ad accounts, a budget range and clear escalation rules. After set-up, you approve spend and review results in the Command Centre.
What does it need from our team?
+
Access to your channels and ad accounts, a budget range and clear escalation rules. After set-up, you approve spend and review results in the Command Centre.
Let’s talk
Let’s talk
Let’s talk about your content operation.
Let’s talk about your content operation.
Let’s talk about your content operation.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
