Under 48 hours from approved master to every market version.
Under 48 hours from approved master to every market version.
Client
Multi-market fashion group
Structure
Multi-market · 9 markets
Industry
Fashion & beauty
Engines
Localisation · Creative · Distribution
Partner since
2025
<48h
<48h
approved master to every market version
<48h
approved master to every market version
9
9
markets live in the same week
9
markets live in the same week
4
4
languages from every master asset
4
languages from every master asset
−60%
−60%
time spent on market adaptations
−60%
time spent on market adaptations
01
The structure
The structure
A fashion house selling in nine European markets, with one creative studio in Milan and small local teams handling everything from translation to posting.
01
The structure
A fashion house selling in nine European markets, with one creative studio in Milan and small local teams handling everything from translation to posting.
02
The gap
The gap
Every collection drop reached the smaller markets weeks late. Local teams rebuilt assets by hand, and the brand looked slightly different in every language.
02
The gap
Every collection drop reached the smaller markets weeks late. Local teams rebuilt assets by hand, and the brand looked slightly different in every language.
03
What changed
What changed
Masters approved once in Milan and adapted for every market within two days. Local teams review instead of rebuild. Each drop now lands everywhere in the same week.
03
What changed
Masters approved once in Milan and adapted for every market within two days. Local teams review instead of rebuild. Each drop now lands everywhere in the same week.
What we installed
What we installed
Three Engines, nine markets, one drop.
Three Engines, nine markets, one drop.
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
Creative Engine
Collection shoots planned as masters, built to be adapted rather than redone.
Creative Engine
Collection shoots planned as masters, built to be adapted rather than redone.
Localisation Engine
Copy, sizing notes and cultural cues adapted for each market in under two days.
Localisation Engine
Copy, sizing notes and cultural cues adapted for each market in under two days.
Distribution Engine
Every market publishing the drop in the same week, on its own schedule.
Distribution Engine
Every market publishing the drop in the same week, on its own schedule.
The work
The work
What went out, every week.
What went out, every week.
Autumn drop · campaign film
Backstage · Stories
Sportswear capsule · feed
Lookbook · feed
Studio stills · product pages
Creator edit · localised for 4 languages
Autumn drop · campaign film
Backstage · Stories
Sportswear capsule · feed
Lookbook · feed
Studio stills · product pages
Creator edit · localised for 4 languages
In their words
In their words
“A drop used to reach our smaller markets three weeks late. Now every market goes live in the same week, in its own language.”
“A drop used to reach our smaller markets three weeks late. Now every market goes live in the same week, in its own language.”
“A drop used to reach our smaller markets three weeks late. Now every market goes live in the same week, in its own language.”
E-commerce Director · Multi-market fashion group
E-commerce Director · Multi-market fashion group
Let’s talk
Let’s talk
Let’s talk about your structure specifically.
Let’s talk about your structure specifically.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.