3.2× more output per euro across a portfolio of five brands.
3.2× more output per euro across a portfolio of five brands.
Client
Drinks group, five brands
Structure
Multi-brand · 5 brands
Industry
Food & drink
Engines
Creative · Distribution · Intelligence
Partner since
2024
3.2×
3.2×
more output per euro invested
3.2×
more output per euro invested
5
5
brands on one system, five Brand Brains
5
brands on one system, five Brand Brains
−38%
−38%
cost per finished asset
−38%
cost per finished asset
6 days
6 days
from brief to first approved assets
6 days
from brief to first approved assets
01
The structure
The structure
Five drinks brands under one group, each with its own brand manager, agency roster and tone of voice. One shared marketing budget, split five ways.
01
The structure
Five drinks brands under one group, each with its own brand manager, agency roster and tone of voice. One shared marketing budget, split five ways.
02
The gap
The gap
Every brand paid for its own shoots, edits and approvals. Nobody could see which content actually worked, so budgets followed habit rather than results.
02
The gap
Every brand paid for its own shoots, edits and approvals. Nobody could see which content actually worked, so budgets followed habit rather than results.
03
What changed
What changed
One production system feeding all five brands, each kept distinct by its own Brand Brain. Intelligence shows which formats earn their spend, and next quarter’s plan starts from there.
03
What changed
One production system feeding all five brands, each kept distinct by its own Brand Brain. Intelligence shows which formats earn their spend, and next quarter’s plan starts from there.
What we installed
What we installed
Three Engines, five brands, one budget.
Three Engines, five brands, one budget.
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
01
Create
→
02
Localise
→
03
Distribute
→
04
Activate
→
05
Convert
→
06
Learn
→
07
Decide
Creative Engine
Shared shoot days, cut separately for each brand’s voice and channels.
Creative Engine
Shared shoot days, cut separately for each brand’s voice and channels.
Distribution Engine
Every brand on its own calendar, planned from one shared view.
Distribution Engine
Every brand on its own calendar, planned from one shared view.
Intelligence Engine
A weekly read on what each brand’s content earns, fed into the next brief.
Intelligence Engine
A weekly read on what each brand’s content earns, fed into the next brief.
The work
The work
What went out, every week.
What went out, every week.
Range launch · campaign film
Café launch · Reels
Summer serve · feed
Bar takeover · Stories
Pack shots · five brands
Festival season · localised for 3 markets
Range launch · campaign film
Café launch · Reels
Summer serve · feed
Bar takeover · Stories
Pack shots · five brands
Festival season · localised for 3 markets
In their words
In their words
“Five brands, one production budget, and for the first time we can see which content actually pays for itself.”
“Five brands, one production budget, and for the first time we can see which content actually pays for itself.”
“Five brands, one production budget, and for the first time we can see which content actually pays for itself.”
Group Brand Director · Drinks group, five brands
Group Brand Director · Drinks group, five brands
Let’s talk
Let’s talk
Let’s talk about your structure specifically.
Let’s talk about your structure specifically.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.