A monthly production rhythm that doesn’t restart every month
A monthly production rhythm that doesn’t restart every month
Most content calendars are rebuilt from scratch on the first of the month. That’s the problem.
Most content calendars are rebuilt from scratch on the first of the month. That’s the problem.
Storyflow team
Creative Director
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4 min
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A monthly shoot day for a restaurant group. Planned weeks ahead, so the day itself is calm.
On this page
Why calendars keep resetting
Building a rolling rhythm
What the team gets back
In short
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On the first of every month, the same meeting happens. What are we posting? Who is shooting? What did we promise the markets? By the time the plan is agreed, a week is gone, and the month is already running late.
On the first of every month, the same meeting happens. What are we posting? Who is shooting? What did we promise the markets? By the time the plan is agreed, a week is gone, and the month is already running late.
The team isn’t disorganised. The rhythm is. When every month starts from zero, the planning eats the time that should have gone into making the work.
The team isn’t disorganised. The rhythm is. When every month starts from zero, the planning eats the time that should have gone into making the work.
Why calendars keep resetting
Why calendars keep resetting
Why calendars keep resetting
Calendars reset because nothing carries over. Last month’s results, unused assets and half-finished ideas live in different places. Starting again feels faster than finding them, so the team starts again.
Calendars reset because nothing carries over. Last month’s results, unused assets and half-finished ideas live in different places. Starting again feels faster than finding them, so the team starts again.
A rhythm is a plan that doesn’t need to be made again.
A rhythm is a plan that doesn’t need to be made again.
From the Creative Engine brief
A rhythm is a plan that doesn’t need to be made again.
From the Creative Engine brief
Building a rolling rhythm
Building a rolling rhythm
Building a rolling rhythm
A rolling rhythm plans three months out and confirms one month at a time. Shoot days are fixed in advance, recurring formats are templated, and each month opens with what is already in production, not a blank page.
A rolling rhythm plans three months out and confirms one month at a time. Shoot days are fixed in advance, recurring formats are templated, and each month opens with what is already in production, not a blank page.
A fixed production day, booked a quarter ahead. Everything else in the month is built around it.
A fixed production day, booked a quarter ahead. Everything else in the month is built around it.
What the team gets back
What the team gets back
What the team gets back
The first week of the month stops being a planning week. Production starts on day one, markets get their assets earlier, and the team spends its energy on the ideas that are actually new.
The first week of the month stops being a planning week. Production starts on day one, markets get their assets earlier, and the team spends its energy on the ideas that are actually new.
In short
01
Calendars reset because nothing carries over.
02
Plan three months out, confirm one at a time.
03
Production starts on day one, not day eight.
In short
01
Calendars reset because nothing carries over.
02
Plan three months out, confirm one at a time.
03
Production starts on day one, not day eight.
Operating models
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Localisation
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Let’s talk about your structure specifically.
Thirty minutes with a strategist. We look at your structure, not a slide deck.
Thirty minutes with a strategist. We look at your structure, not a slide deck.